Case Study Racer X Cébé: integration of a new brand within their Web platform e-business BtoB

Intégration d'une nouvelle marque au sein de leur plateforme web BtoB - SCJ Plateforme digitale activité commerciale BtoB

Racer X Cébé, the company in a few words

Racer 1927 is a brand specialized in clothing, gloves and protective accessories dedicated to the motorcycle, bike, horse riding and outdoor.

Cébé: The Art of Sports Equipment

Founded in 1892, Cébé embodies French excellence in the field of sports glasses and helmets. With a passion dedicated to mountain and outdoor sports, the brand is the preferred choice for lovers of winter sports, cycling, and horseback riding in search of high-quality equipment. Cébé sunglasses offer advanced protection against UV rays while combining style and performance. Cébé ski helmets guarantee safety, comfort and style on the slopes. With more than 100 years of innovation, Cébé continues to be the benchmark for French sports glasses and helmets.

Problématique rencontrées & solutions adaptées

Racer recently acquired Cébé, a famous French brand of ski goggles and helmets.

On this occasion, Racer 1927 renewed its confidence in us with the mission of integrating the Cébé brand :

Take advantage of digital solutions by SCJ and opt for a new way to sell!

Share on:

Similar articles ​

Subscribe to the SCJ Newsletter

Receive our advice and best practices on the digitalisation of your B2B business: blog articles, customer cases, etc.

Our business lines

Find all the SCJ features adapted to your business

SCJ adapts its solutions to all professions.


Discover our solutions

QuickOrder (Trading) and SoftWear (Fashion)