A B2B e-Commerce site dedicated to the Paris 2024 Olympic mascots

SCJ took on the challenge for Doudou et Cie: designing a single-offer B2B e-Commerce site in record time, to sell their “Phryges” mascots from the Paris 2024 Olympic and Paralympic Games to their distributor clients.

DOUDOU ET CIE, specialist in plush toys and baby comforters

Founded in 1999, the Doudou et Cie group specializes in the production and sale of plush toys and comforters for babies, with recognized expertise for quality, creativity, and innovation, making it the leader in the French market. The group currently produces half of the comforters sold in France, nearly 3 million plush toys, across 5 brands: Doudou et Cie, Histoire d’Ours, Babynat’, Mailou Tradition, and Jolijou.

Project context for the B2B e-Commerce site

SCJ has been supporting Doudou et Cie for many years in its digital development, by equipping its sales teams with the QuickOrder mobile app and implementing and managing its B2B e-Commerce sites for its brands Doudou et Cie, Babynat’, and Mailou Tradition.

At the end of 2022, the Olympic organization unveiled its mascots: two Phrygian caps called “Phryges,” chosen as symbols to represent the emblematic plush toys of the Paris 2024 Olympic and Paralympic Games.

Doudou et Cie was selected to be the official licensee of Paris 2024 for the manufacture and distribution of these mascots!

Doudou et Cie therefore called on SCJ for this new major project, to design a dedicated B2B e-Commerce site for selling these mascots and licensed products (Paris 2024 Bear, etc.) to their distributor clients.

A site implemented very quickly

SCJ rose to the challenge by designing and rapidly developing the entire B2B commercial site:

• Development of the site in connection with our e-Commerce solutions,
• Application of their graphic charter and dedicated designs,
• Opening the B2B site to professional prospects with the possibility to create an account and place orders directly (SIRET verification, automatic pre-filling of professional prospect data, first order pending user profile validation…)

This type of site has the advantage of being developed quickly thanks to a presentation based on a dedicated offer, with a simplified purchasing journey, which allowed for a responsive approach so that the site could be implemented on time.