A mobile order-taking app tailored to the wholesale flower business

The company in brief

Founded in 1975, Peigné Fleurs is a company based at the Nantes MIN (Wholesale Market), specialised in the wholesale of cut flowers for professional florists.

PF is certified Fleurs de France and offers its clients locally grown flowers, as well as imported flowers, notably from Kenya and Ecuador, whose producers are environmentally conscious and 95% Fair Trade certified.

Peigné Fleurs PF currently distributes its products through multiple channels :

• Its Cash & Carry store at the Nantes MIN
• Two independent online shops, offering a wide range of flowers directly from production
• Its fleet of delivery trucks, covering Loire-Atlantique and neighboring departments, delivering products directly to professional clients

In 2019, the company sought to grow by innovating and diversifying its offering. Peigné Fleurs regularly enriches its range with new varieties to adapt to demand and market trends. Digitalization is also part of this strategy, aiming to meet customer needs efficiently.

Challenges & tailored solutions

Already equipped with a central management software but dissatisfied with the existing mobile order-taking tool and its service provider, the new head of the comany aimed to modernize and streamline data flows between the trucks and headquarters.

Practicing “leave-on-site sales” , a specific commercial practice in this sector where goods are delivered directly to clients, the company faced the challenge of invoices being issued as paper receipts handed over at delivery, which lacked clarity.

The goal was therefore to support Peigné Fleurs in accelerating its growth through:

• A customized app configuration and features adapted to its business
• An improved usability for a truly user-friendly app
• High-quality IT equipment
• Tailored training to ensure users quickly become fully operational
• Strong customer support with a responsive hotline
• Enhanced client service via clearer and more professional invoicing

SCJ solution​

Delivery drivers travel extensively every day and need a mobile app that is simple to use and functional in all circumstances—even without network coverage—throughout their routes.

With Quickorder mobile app, drivers can validate deliveries and payments directly on their tablet with electronic signatures on digital order forms, generating invoices that are clearer than the previous paper receipts.

From a commercial management standpoint, the tool eliminates time-consuming and error-prone re-entries, freeing up time for higher-value tasks. The entire sales process is simplified through seamless synchronization with the company’s ERP system.

What benefits for Peigné Fleurs ?​

By adopting SCJ tools, Peigné Fleurs accelerates its growth. Overall, commercial management is simplified and productivity improves : everyone can focus more on their core business with peace of mind.

For this dynamic company, full of projects and new ideas, digitalization opens up new development opportunities:

• Expanding the range of dried flowers
• Implementing a system for ephemeral event pre-orders, allowing clients to reserve products at special rates

Exciting projects that we can’t wait to support !

Discover SCJ digital solutions today and embrace a new way of selling!