Boost sales and build customer loyalty

In the highly competitive world of B2B eCommerce, customer expectations are higher than ever. Buyers want to be inspired by diverse, innovative offers — on a website that simplifies their daily business operations.

To stand out, it’s essential to adopt a service-oriented sales approach that provides real added value to your clients, helping you improve both satisfaction and loyalty.

Let’s explore how a traditional B2B online store can evolve into a true service platform, offering a broader range of features to help you grow your sales and enhance your buyers’ experience.

What is a Service Platform in the context of B2B eCommerce — and what expectations should it meet?

Beyond selling products, a B2B service platform goes further than a standard online store by offering a wide range of tools and services designed to meet your clients’ specific needs, including :

• Personalization expectations :

– Diverse offers and recommendations tailored to their business needs.

– Service features designed to solve operational challenges (product availability, returns management, etc.).

• Ease-of-use expectations :

– A user-friendly, intuitive platform where orders can be placed quickly, anytime.

– Quick access to all the information your customers need in one place.

Stand out : complement your product offering with a full range of services and advanced features

Beyond showcasing and selling physical products, a B2B platform offers a variety of value-added services designed to meet your distributors’ needs — helping you grow your B2B sales while making your customers’ daily work easier.

Here are some examples of services that can make a real difference :

o Digital Catalog, Visual Content and Brand Ambience

With immersive navigation and high-quality visuals, an enriched digital catalog allows buyers to browse your collections freely and at their own pace — anytime, anywhere. Digital catalogs, lookbooks, videos, styled photos, and 360° product views help them explore your universe in depth.

Your buyers can identify future trends, review product details, and plan assortments that best match their stores and clientele. With clear and accessible information, they make more informed purchasing decisions, reducing the risk of overstocking or unsold inventory.

This online pre-visualization also saves time for your sales reps during visits, helping them guide clients through selections more efficiently and streamline the ordering process.

The platform, of course, continues to offer an Express Reorder Service, allowing clients to quickly restock from their order history (perfect for recurring purchases) — 24/7, without being limited by business hours.

o Commercial Suggestions

With our Commercial Suggestions Add-On, your sales teams can access preconfigured order recommendations by customer segment. Drawing on their field expertise, they can personalize these suggestions based on store layout, location, and local foot traffic. Sales reps can enrich proposals with relevant comments and arguments before sharing them with clients.

These targeted commercial suggestions allow your teams to anticipate customer needs and offer the right products at the right time — strengthening relationships, creating new engagement opportunities, and generating additional sales.

This approach increases both average order value and sales frequency, while fostering ongoing dialogue between your brand and its distributors.

o Sales Animation

Your clients expect novelty and inspiration. With Sales Animation tools, you can create engagement by showcasing products according to your marketing strategy. Use banners, sliders, carousels, and pop-ups to promote your new arrivals, best-sellers, and special offers throughout the year.

Share visual content, videos, catalogs, and sales materials directly with your clients. Build stronger relationships by sending personalized invitations to exclusive events (private sales, VIP previews, etc.) — and spark their desire to buy.

o After-Sales and Returns Management

Our After-Sales & Returns Management Add-On makes it easier to handle distributor complaints and return requests, ensuring quick and efficient responses.

Your clients can easily create after-sales requests online at any time by selecting the relevant products and submitting their claims digitally. A tracking status keeps them informed of progress at each stage. Meanwhile, all requests are centralized in one single place for your teams, simplifying monitoring and processing. A detailed history ensures complete traceability and more effective returns management — improving customer satisfaction and operational efficiency.

o Dedicated customer area

Within your B2B platform, each client benefits from a personalized account area, where they can easily find all key information:

– Updated digital catalog displaying their product references and negotiated pricing

– Order history and real-time status tracking

– Access to pending backorders

– Downloadable marketing assets and product visuals

– Import/export tools for order history in spreadsheet format

– Stock management options: automatic quantity adjustments based on stock imports, and alerts when out-of-stock items become available again.

Transforming your B2B eCommerce site into a service platform is much more than an upgrade — it’s a winning strategy.
By adopting a service-driven approach, you offer your customers a richer, more personalized, and more seamless buying experience, while strengthening loyalty and setting your brand apart from the competition.
A B2B service platform helps you grow smarter, sell better and build stronger client relationships.