CAMBERABERO : A multi-brand B2B restocking website tailored to two distinct business activities
Discover how SCJ helped CAMBERABERO develop a multi-brand B2B restocking portal designed to simplify ordering for its retailers.
CAMBERABERO, a french sportswear brand inspired by the world of rugby
CAMBERABERO was founded in 1991 when a social reintegration workshop in the Ardèche region asked Guy Cambérabéro, one of France’s most iconic rugby players, to lend his name to a polo shirt collection. The line was an immediate success.
Initially developed under a licensing agreement, the Cambérabéro family took over the business directly in the early 2000s, expanding the brand into a lifestyle apparel collection inspired by rugby culture.
The company also developed the VESTIAIRE DU SPORT and CAMBE brands, dedicated to sports clubs, associations and businesses, offering customised apparel and sportswear solutions. This activity complements CAMBERABERO‘s historical offering by meeting the specific needs of the sports community.
Today, CAMBERABERO products are distributed through more than 200 retail outlets across France.
The Challenge: unifying B2B restocking while managing two distinct business models
As its business expanded, the brand faced an increasingly complex commercial organisation.
On one side, the historical CAMBERABERO brand serves a network of retailers and stores with traditional restocking needs: quick access to collections, clear product availability and a simple ordering process.
On the other side, VESTIAIRE DU SPORT and CAMBE target a completely different customer base—sports clubs, associations and businesses—with specific requirements such as dedicated product ranges, customised garments and separate product references.
Managing these two business activities within a single B2B environment created several challenges:
- Managing multiple brands on a single B2B platform,
- Providing an intuitive ordering experience tailored to each customer profile,
- Preventing confusion between products intended for retailers and those dedicated to sports organisations, while centralising restocking management for the sales teams.
The objective was clear: create a single B2B portal capable of automatically adapting to each customer type without increasing complexity for either users or internal teams.
The solution: A smart, segmented multi-brand B2B restocking portal
To address these challenges, SCJ partnered with CAMBERABERO to design and deploy a multi-brand B2B replenishment platform that automatically adapts to different customer profiles.
Personalised access based on customer profile
The platform relies on advanced user profile management to identify, upon login, whether the customer is a CAMBERABERO retailer or a sports club, association or business purchasing through VESTIAIRE DU SPORT or CAMBE.
Based on the customer’s profile, the interface automatically adapts by providing:
- Display only relevant brands and product lines, based on the customer’s profile,
- Access to dedicated product catalogues
A dedicated customer portal
Once logged in, customers access a personalised dashboard where they can view key business information, including: negotiated commercial terms, order history, backorder status and other account-specific information.
This dedicated area simplifies day-to-day ordering while providing a smoother and more autonomous customer experience.
Centralised Management for CAMBERABERO Teams
The platform enables to:
- Manage multiple business activities from a single platform,
- Simplify customer account administration,
- Maintain consistent product and order data across all brands.
Thanks to this approach, CAMBERABERO now benefits from a scalable B2B restocking solution capable of supporting the growth of its different brands without multiplying platforms or adding operational complexity.
